We've been financing good writing with bad advertising -- and "attention
monsters" (to quote Craig Mod) for way too long. So what happens when the
technology for creators finally falls into place? We're finally starting to
see shift in power away from publications as the sole gatekeepers of talent,
towards individual writers. Especially when the best possible predictor of the
value of a piece of writing is, well,
the writer. The publication's brand is
no longer the guarantee of quality, or the only entity we should be paying and
be loyal to, when a new ecosystem is forming around the direct relationship
between consumers, content creators, and the tools and business models to
facilitate all this.
So where do readers come in... how do they find signal in the noisy world of
drive-by billboard advertising, "attention-monster" feeds, and the death of
Google Reader? Particularly as machine learning-based translation,
summarization, and other mediums beyond text increasingly enter our
information diets, for better and for worse?
This episode of the a16z Podcast features Robert Cottrell, formerly of The
Economist and Financial Times and now editor of
The
Browser (which selects 5 pieces of writing worth
reading delivered daily); Chris Best, formerly CTO of Kik and now co-founder
and CEO of
Substack (a
full-stack platform for independent writers to publish newsletters, podcasts,
and more); and Andrew Chen, formerly independent
blogger/ newsletter
publisher, now also an a16z general partner
investing in consumer -- all in
conversation with Sonal Chokshi. The discussion is all about writing and
reading... but we're not just seeing this phenomenon in newsletters and
podcasting, but also in people setting up e-commerce shops, video streaming,
and more. Is it possible that the stars, the incentives, are finally aligning
between creators and consumers? What happens next, what happens when you get
more than -- and even less than -- "
1000 true
fans"?
image: Thad Zajdowicz
_/_
Flickr
Leer más
We've been financing good writing with bad advertising -- and "attention
monsters" (to quote Craig Mod) for way too long. So what happens when the
technology for creators finally falls into place? We're finally starting to
see shift in power away from publications as the sole gatekeepers of talent,
towards individual writers. Especially when the best possible predictor of the
value of a piece of writing is, well,
the writer. The publication's brand is
no longer the guarantee of quality, or the only entity we should be paying and
be loyal to, when a new ecosystem is forming around the direct relationship
between consumers, content creators, and the tools and business models to
facilitate all this.
So where do readers come in... how do they find signal in the noisy world of
drive-by billboard advertising, "attention-monster" feeds, and the death of
Google Reader? Particularly as machine learning-based translation,
summarization, and other mediums beyond text increasingly enter our
information diets, for better and for worse?
This episode of the a16z Podcast features Robert Cottrell, formerly of The
Economist and Financial Times and now editor of
The
Browser (which selects 5 pieces of writing worth
reading delivered daily); Chris Best, formerly CTO of Kik and now co-founder
and CEO of
Substack (a
full-stack platform for independent writers to publish newsletters, podcasts,
and more); and Andrew Chen, formerly independent
blogger/ newsletter
publisher, now also an a16z general partner
investing in consumer -- all in
conversation with Sonal Chokshi. The discussion is all about writing and
reading... but we're not just seeing this phenomenon in newsletters and
podcasting, but also in people setting up e-commerce shops, video streaming,
and more. Is it possible that the stars, the incentives, are finally aligning
between creators and consumers? What happens next, what happens when you get
more than -- and even less than -- "
1000 true
fans"?
image: Thad Zajdowicz
_/_
Flickr
Leer menos